Content Marketing: Creating and distributing valuable, relevant, and consistent content (blog posts, articles, videos, infographics, podcasts, e-books, etc.) to attract and retain a clearly defined audience, and ultimately, to drive profitable customer action.
Social Media Marketing (SMM): Using social media platforms (Facebook, Instagram, LinkedIn, TikTok, X, YouTube, etc.) to build brand awareness, engage with customers, drive website traffic, and generate leads. This can include organic posting, paid social media ads, and influencer collaborations.
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