SEO,SEM

 

            Digital marketing refers to all marketing efforts that use an electronic device or the internet to connect with potential customers. It's about meeting your audience where they are: online. This broad field encompasses a wide range of strategies and channels, all aimed at promoting products, services, or brands in the digital realm.

Here's a deeper dive into what digital marketing entails:

                                Core Components and Channels:

• Search Engine Optimization (SEO): Optimizing your website and content to rank higher in search engine results pages (SERPs) like Google. The goal is to drive organic (unpaid) traffic to your site.
• Search Engine Marketing (SEM): This includes SEO, but also incorporates paid strategies like Pay-Per-Click (PPC) advertising, where you bid on keywords to display your ads at the top of search results.